←
Ivonne Aldaz
Strategy • Branding • Marketing
I’m a multidisciplinary creative with +12 years of experience bringing brands & ideas to life across
various channels. My passion lies in projects that revolve around technology, travel, hospitality, and design.
Relevant Experience
2023 -
present
director of marketing (brand insights)
TINT
Leads consumer and market research, leveraging strategic survey design and data analysis to craft actionable strategies and recommendations for enterprise brands. Translates data into meaningful insights that shape brand strategies, optimize marketing efforts, and create effective campaigns.
2018 -
present
founder
Whitespace
Established a brand agency. Responsibilities involve crafting the overall strategy & creative direction of the company and assembling a team of highly skilled and passionate creatives. I also directly consult clients on branding and marketing and help streamline processes related to the creative execution of our work.
Relevant Experience
2020 -
2023
senior marketing manager
TINT
Drives the creative direction of our brand. Responsibilities include conceptualizing and developing ideas, overseeing creative execution (from social to web), developing the company's annual research study, and growing the Future of Marketing newsletter to +50k subscribers.
2014 -
2018
Director of marketing
Patel Gaines
Built the marketing department from the ground up, established marketing systems, created brand partnerships, managed vendor and agency relationships, led creative direction and PR, and rebranded the organization.
2010- 2012
social media manager
SeaWorld
Implemented & oversaw social media channels for the guest services department.
Education, Certifications, & Others Projects
St. Mary's university
Bachelor of Arts. 2014
My fascination for decision-making and psychology began in college, where I studied Forensic Science (yes, really) and simultaneously led marketing for a school organization.
Masters of business administration
St. Mary's University, USA (2017)
I found a practical application of my skills in marketing and decided to get formal training from my home university.
masters of intl. business & economics
Schmalkalden University, Germany (2018)
I attended grad school in Germany & used this time to launch my brand agency.
speaker @ social media week
Adweek, 2021 & 2022
Presented on stage to thousands of marketers on how to create better brand experiences.
state of social & User-generated content
TINT, 2021-2023
Led development of TINT's annual research study – from strategy to execution.
Google ux design
Google Certified, 2022
Focused on creating user experiences that are useful, enjoyable, and accessible.
Please find selected works & projects towards the end.
Select Speaking Appearances
Adweek, 2022
Spoke on stage in front of thousands of marketers, including a virtual audience. Topic: how to create engaging brand experiences for consumers featuring a TINT-powered campaign by Canon.
Future of Marketing Podcast, 2022
Interviewed Executive Producer, Eric Singer & co-produced this special episode for Future of Marketing with sound designer Taylor Marvin, who added unique sound design. We discussed the science behind audio, audio vs. video in ads, and more.
San Antonio Startup Week, 2022
Co-presented on stage as we explored our specialized roles as B2B marketers, particularly under the looming threat of a recession.
Skills & Proficiencies
Technical Skills
strategy
I develop clear and actionable plans that align with business goals.
branding & design
I create captivating and intuitive experiences across all channels.
marketing
I orchestrate impactful and innovative marketing campaigns that scale.
Soft Skills
Communication
I am a good listener and collaborator. I write and converse with ease.
problem-solving
I excel in simplifying complexities and delivering effective solutions.
Attention to Detail
I cover all bases and strive for perfection, even in the smallest details.
Connect with me
